Emergency Room Physician, Trichology Certified,  Dog Mom Extraordinaire, Dr. Ellana is the founder of Safo Hair.  She sought to have healthy hair from the inside out.  As an emergency medicine physician, she is driven by a passion for healing. Building the Safo brand is a reflection of her commitment to wellness, recognizing that it’s not just about hair; it’s a profound expression of ourselves and mirrors our overall health. This brand is not just a collection of products; it’s a testament to the power of marrying tradition with science to achieve true well-being.  The inspiration for creating this brand arose from a personal need. Having faced challenges with thyroid and fertility issues, she struggled to find products that catered to my specific needs.  She embarked on a journey to create a brand rooted in her Southern family traditions that have stood the test of time. Drawing on these timeless traditions and incorporating herbal ingredients, she formulated products designed to deliver tangible results for our customers. Dr. Ellana’s goal is to guide everyone back to their roots, fostering a healthier scalp and promoting robust hair growth.